Time of the goal - stick a sponsor in there

Here's something that would get old before the first month of the season, if you had to listen to it all the time:

"THE JUBILEEEEEE FINE JEWELLERS ROLEX TIME OF THE GOAL ........ 17:00."

And in both official languages, no less. It's a mouthful, both ways.

What do they think this is, Yankee Stadium, where there's even a sponsor for pregnant pauses?